[av_heading heading=’Building a Leadership Brand’ tag=’h1′ style=” subheading_active=” show_icon=” icon=’ue800′ font=” size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=” custom_font=” icon_color=” margin=” margin_sync=’true’ padding=’10’ icon_padding=’10’ link=” link_target=” id=” custom_class=” av_uid=’av-khw82cha’ admin_preview_bg=”][/av_heading] [av_codeblock wrapper_element=” wrapper_element_attributes=” codeblock_type=” alb_description=” id=” custom_class=” av_uid=’av-khw7sv9n’]


[/av_codeblock] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” av_uid=’av-khw7sb58′ admin_preview_bg=”] Episiode 1 we talked about the merit of the pivot as a leader
Episode 2 we talk about empathy as a leader
Episode 3 we talk about building a leadership brand
Your leadership brand is how you work with others to produce results. So how do you build a leadership brand?  5 steps
1. What results do you want to achieve in the next year?What are the expectations of those you serve, rather than your personal strengths. Leadership brand is outward focused; it is about delivering results. Clarify what is expected of you.
2. Understand Your Current Brand
How do others perceive you. Reflect on how you learn, share information, and influence others. Ask for feedback from your manager, teammates, and family regarding your communication and decision-making styles, and strengths and weaknesses. Make note of common keywords and areas for improvement.
3. What is your mission statement? What do you want to be known for? Stephen R. Covey introduced the concept of a personal mission statement in The 7 Habits of Highly Effective People. In the second habit, ‘Begin with the End in Mind’, Covey argues everything is created twice; once in our imagination, as we visualize an outcome, and again when we actually achieve the goal. A personal mission statement, which draws on your values and desired end-goal, helps integrate this thinking into our lives. It becomes the north star by which you make decisions.  example of a mission statement “I want to be known for being ______________ so that I can deliver __________.”
4. Identify Your ValuesTeam members will follow leaders they like, trust, and respect so what are your values? What do you stand for and what will you not stand for?  What traits and habits are admired in your organization? Do you currently exhibit these traits? If not, can you or should you do so?  
5. Live Your BrandConsistency and frequency distinguish adequate and brilliant leaders. Build trust in your band by living it. Share your mission statement with your colleagues so they know what to expect from you.  Use your values as a compass for actions, interactions, and decisions. Ask for feedback periodically – do they see you as you imagined in your mission statement? Is your behavior consistent? How are you building your brand online? If you use mediums such as LinkedIn or project management forums, your profile and interactions should be the same across all sites and tally with your daily behaviors. 
[/av_textblock] [av_two_fifth first min_height=’av-equal-height-column’ vertical_alignment=’av-align-middle’ space=’no_margin’ row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” border=” border_color=” radius=’0px’ radius_sync=’true’ padding=’0px’ padding_sync=’true’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” aria_label=” av_uid=’av-3sw394′] [av_image src=’https://joyadass.com/wp-content/uploads/2020/11/image001.png’ attachment=’4987′ attachment_size=’full’ copyright=” caption=” styling=’no-styling’ align=’center’ font_size=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ hover=” appearance=” lazy_loading=’disabled’ link=” target=” title_attr=” alt_attr=” id=” custom_class=” av_element_hidden_in_editor=’0′ av_uid=’av-khw7v2z8′ admin_preview_bg=”][/av_image] [/av_two_fifth] [av_three_fifth min_height=” vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” border=” border_color=” radius=’0px’ radius_sync=’true’ padding=’50px’ padding_sync=’true’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=’#00768b’ background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” aria_label=” av_uid=’av-khw7qy8a’] [av_textblock size=’18’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=’custom’ color=’#ffffff’ id=” custom_class=” av_uid=’av-khw7s075′ admin_preview_bg=”] Drink Like a Lady with Kathie De-Chirico Stuart & Joya Dass
Kathie is a brand strategist. Joya is a recovering journalist. Each week, on the Drink LIke a Lady Podcast, they share tactical advice to support women getting a seat at the bar —and the boardroom.
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