Amanda Berlin: A PR Strategists top 10 tips to a successful social media collaboration

Persistence is an attribute that any successful leader must have. After all, success doesn’t happen overnight – it’s the result of having the ability to continue in the pursuit of goals no matter the challenges we face along the way.

Check out these ten insightful tips to persistent leadership from my chat with PR Strategist Amanda Berlin.

  1. Harness the power of collaborations and alliances.

Typically, when someone you know recommends a product to you, you’re more likely to try it out than if a stranger told you about the same product.

Creating alliances with other people results in a larger community hearing about your brand from someone they already trust. You can grow your community through such alliances.

  1. Collaborate with brands in a different niche but with a related audience.

When choosing who to partner with, choose a brand that you’re not in direct competition with but has a complementary audience. If you have a fitness business, you can collaborate with a brand that sells natural products or a wellness podcast, for example.

Such strategic partnerships give you a chance to market yourself to an audience that’s likely to purchase your products and services. At the same time, you also offer your partner a chance to reach an appropriate audience.

  1. Don’t be afraid to pitch collaboration ideas to other brands.

When you’re a small brand, it can be intimidating to reach out to big influencers and brands. Many times, big brands don’t respond to emails. However, persistence is key.

The worst thing that could happen is they’d say no, but they could also agree. Whichever way it goes, you’re not going to be worse off by trying.

  1. Pitch collaborations with a number of ideas but with an air of curiosity.

Remember that you’re collaborating with people who have their own ideas. Have a number of ideas of how you can partner for example it could be an interview or a panel discussion. However, create room for the other person’s ideas.

Both parties are looking to maximize the value they’re getting from the collaboration. It’s important that the interests of all the parties involved get served.

  1. Collaborate with brands whose values align with yours.

Currently, many businesses are doing Zoom, IG, and Facebook live collaborations. During live sessions, it can be hard to control the direction of a conversation. Your partners could present values that you don’t agree with as a business.

It’s important to choose a collaboration partner whose values are similar to yours. For example, as part of South Asian women’s leadership, you know what many of the leading businesses stand for.

Use this information to determine who would be a suitable partner before reaching out.

  1. Get clear on what you want to achieve from the collaboration.

Once you’ve gone through the introduction phase of your interaction with a potential partner, it’s important to clearly state what you expect from your agreement. This is after you have tabled your ideas and they have told you theirs.

After agreeing on how to collaborate, state your expectations.

It could be that you want your partner to talk about a certain product. Let them know that’s what you want from them. This helps everyone from gaining the desired value from a collaboration.

  1. Follow up on pitches and collaborative relationships.

Once you send your pitch to a prospective partner, they may sometimes fail to respond immediately. Once again, persistence is important here. You could reach out again by using their more recent content to propose another idea of collaboration.

If you’ve done a partnership on a product you can email them and let them know you posted on it. Then follow up with metrics on the performance of the campaign. The idea is to create a valuable relationship.

  1. Turn your core supporters into ambassadors.

You may realize that during live sessions on various platforms, there’s a certain group that’s always present and you would like to expand your audience.

Turn your core followers into brand ambassadors. Ask them to invite two or three friends, especially when the sessions are free. Tell them the details of planned campaigns and interactions.

Create a call-to-action around growing your community.

  1. Focus on growing organically.

Depending on the size of your brand, you may lack funds for paid ads. Focus on using your followers as micro influencers for organic growth. Reach out to a few who love your brand and ask them to share something specific.

However, you should allow them to also do it their way to foster interactions with their followers.

  1. Create relationships that offer strategic benefits over the long-term.

Sometimes, you may reach out to a bigger brand and they decline your request to collaborate. Think of a different way to create a relationship. You could interview the person or market their product and inform them of the performance metrics.

Follow up with them until you get to a point where you’re on similar levels of authority.

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