10 Ways to Persist Until You Land That TedxTalk

Dolores Hirschmann, of Masters in Clarity and former Tedx organizer, specializes in helping people clarify their message and their positioning so they can scale their businesses. She shares her top 10 tips to give a compelling talk or TEDxTalk for your business.

WHAT IS A TEDxTALK TALK?

TED stands for technology, entertainment and design. The organization is based out of New York City and traditionally has hosted 3 big events a year: Vancouver. TEDWomen in Long Beach, and the UK. This is where you would see a Simon Sinek or a Brene Brown. Both of them first were speakers at TEDx events.

In 2010, TED recognized people liked the format. It was getting good feedback on the talks online. In an effort to create more opportunities for speakers, TEDx was born. It gave regular people just like you and I an opportunity to give a talk. It follows the format of a TED talk. There is a license and rules. Over time, TEDx has become really great platform for sharing your message as a small business.

HOW TO START?

Start with your immediate circle of influence. If you are in New York City, you start looking for events in the New York area. Then start to look 50 miles away. Find organizers that have done it before to ensure there will be good video production. Figure out what events are coming up in the next six or nine months. Start finding the themes for these events. In the application, share a line with your experience relating to this theme.

Share your core idea in a five or six or eight word sentence. Not a whole paragraph. As, as a curator we would get hundreds of applications. I was a volunteer. The longer the first answer to the question in the form, the less likely that we won’t read it.

HOW TO GET STARTED WITH THE TEDX PROCESS

#1 WHAT IS YOUR CORE IDEA?

There is a difference between “what you stand for” and the “work you do.” Your work or the products can change over time. But at the core remains fundamental. For example, you can be a transportation company that makes horse drawn carriages and you can also make cars. Fundamentally, you get people from point A to point B. It’s something that is bigger than the way you’re showing up.

#2 BUILD TRUST. WHY ARE YOU THE ONE TO DELIVER THIS CONCEPT OR IDEA

Ask yourself, “How do I stand out?” You might be doing work that millions of other people who are ear, nose, and throat doctors, but how are you unique? Weave that uniqueness into your communication strategy.

#3 MEET THE AUDIENCE WHERE THEY ARE

If you are on a bus and you pull up to the bus stop, you make a decision to get on or get off. Is this bus going where I want to go? If you decide to stay on, you are on the journey.

The audience is driven by “What’s in it for me?” They’re not selfish, they’re just humans. Match what your audience cares about with your talk. What do they care about? Make them care about hopping on a bus with you.

Also, in meetings, understand what drives one person or 15 people. Lead with what they care about most to get buy in.

#4 INTRODUCE DATA TO SUPPORT YOUR IDEA

Facts are great, but how does that number, that statistic affect me as a human being? Wrap facts in storytelling.

#5 SHARE WHAT IS POSSIBLE WITH YOUR IDEA

REMIND THE AUDIENCE why you brought them to the stage today, right? You say, well, this is what we’re talking about. And then you bring them in what is possible.

How much can you mix your own personal vulnerability and transformation into a talk but still make it about the audience?

#6 USE PERSONAL STORIES BUT HAVE A TAKEAWAY

#7 SHARE A CALL TO ACTION

At the end, invite the audience to take action. If you’re doing a lead generation, you can ask the audience to download this free resource or write your name on this paper and I will reach out to you. If you’re in sales, invite them to make a purchase.

#8 WHAT IS THE IDEAL LENGTH OF A TEDx TALK?

15–18 minutes max.

#9 WHAT TO DO WHEN YOU FIRST TAKE THE STAGE

Walk on stage and go right into the first statement, whether it’s a question or a present tense story. Tell stories in present tense so the audience is with you in the moment. If nobody introduced you, keep the audience guessing until you tell them who you are in your talk.

#10 SHOW THE AUDIENCE RATHER THAN TELL THEM

Other ideas:

ADDRESSING A GROUP VS INDIVIDUALS

Understand the drivers of one person or 15 people. But still lead with what they care about most.

#11 WHEN NETWORKING, HOW TO EXTEND A HAND TO KEEP THE CONVO GOING

Let’s say you have built rapport with a star, you can offer up, “ I belong to a great network of business women and entrepreneurs. If there is anything I can help you with, let me know or I’m happy to have you come speak.”

HOW TO BE MORE RELAXED WHEN GIVING A TALK

If you are giving an art talk, drill down on the talk you want to give and bring the art into it as it. While many of us are using stories to illustrate our point, you can use art and the story of that piece of art to illustrate your point.

HOW TO MAKE A TALK MORE GLOBAL

All problems have a common denominator. Go one step deeper into the talk that you want to give and discover the common problem that a person experiences based on this issue. Then you can be more global.

DO YOU WAIT UNTIL THE BOOK IS PUBLISHED BEFORE REACHING OUT TO TED OR DO THE TALK FIRST AS INFORMATION FOR THE BOOK

I head up a leadership platform for South Asian executive women and founders called LadyDrinks.

On this channel I will offer you tips on three things that I believe are needed for persistence in business: Marketing, Innovation, Time management, and the ultimate — -Self care.

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