How to speak to Gen Z
Who are they and what motivates them?
Did you know that Generation Z already has 26% of the buying power in America. As they enter the workforce in 2020, their purchasing power goes up to 40%! What you should know as a business owner or employer to engage them!
JAN 10TH VIRTUAL
If you are an entrepreneur, founder, marketing professional, content creator, influencer, leader, managers or mentor, you need this virtual workshop. Today’s teenagers and young 20- somethings are tomorrow’s biggest consumers. How do you engage, mentor, and manage Gen Z?
Carolyn Montrose Dub, founder of the Industrious Agency leads this valuable LadyDrinks module January 10th at noon. She works with brands to develop marketing campaigns that resonate with Gen Z.
JAN 28TH NEW YORK
This week, the popular graphics generating platform Canva announced it’s adding video editing to its suite of services. Read here. While good content is still king, video is the future. Video helps consumers better retain information and drive action. January 28th, 2020, Luminary hosts and I engage the CEO of Vimeo Anjali Sud on how to leverage and harness video for YOUR business.
Research shows that video is becoming THE way that consumers are choosing to ingest their information.
- Marketing emails WITH VIDEO increase click-throughs by 200-300% (Forbes)
- Landing pages WITH EMBEDDED VIDEO increase conversation rates by 80% (HubSpot)
- If a website HAS VIDEO, people spend 88% more time on it (Oberlo)
|LEARN TO LEVERAGE VIDEO FOR YOUR BUSINESS|
A SIX WEEK IN PERSON MASTERCLASS
JAN 21ST NEW YORK
I’m finally doing it.
The most common question I get asked by women is “How can I be a better public speaker?” It’s usually paired with (like you) I’ve done one on one coaching with women. But come January, I’m formalizing it a bit by offering a 6 week masterclass on the subject.
I’ve cut my teeth as a business anchor reporting from the floor of the New York Stock Exchange. I had a series of screens around on the trading floor that informed me where the Dow, Nasdaq, oil and gold stood and a series of bullet points scratched on a piece of paper about the stocks I needed to talk about. I had to fashion all of this into a 2 or 3 minute cogent and compelling story for the airwaves, with usually with a commercial break to put it together. This experience has trained me to work fast and design a class to give you immediate results.
FEB 22ND PRINCETON, NJ
What is your relationship with money? What is your children’s knowledge of household finances? LadyDrinks hosts a special mother-daughter event February 22nd.
Saturday, February 22nd, LadyDrinks member Sunaina Mehra of Francis Financial leads us in a “Money Circle,” a conversation circle where we get curious about our story around money. As women, we have a knack for connecting. When we come together to connect around something as powerful and complex as money and our children, we’re capable of making profound changes. With this exercise, we engage our daughters in the conversation about money too.
This event is generously hosted at the home of Bhavna NIgam, Founder of Bhavna’s Exclusive.
|I WANT TO RAISE A FINANCIALLY SAVVY GIRL|
In the lead up to International Women’s Day March 8th, 2020, LadyDrinks is hosting a series of 8 woman dinners in exquisite private dining rooms of restaurants in Houston, Montreal, London, and Milan. Click on any of the links below to sign up.